Bringing data to life
Creating the perfect gift that’s on-brand and cool.
Millennium
Where
JPMorganChase Institute
Who
Creative Direction
What
What was special about this:
Having been with the JPMorganChase Institute since its inception I wanted to do something unique and special that celebrated our partnership over the years.
01
What was it?
What do you get a bunch of data scientists that love data and how it fits together? LEGO, of course! Originating the concept of an Institute-themed LEGO, I worked with my team to ideate, source and produce a one-of-a-kind LEGO DataViz Action Set, complete with full-color instructions.
Real data was used to create the 3D LEGO versions of 2D data visualizations created for the Institute over the years.
We sourced multi-colored LEGO bricks and various accessories to create area and pie charts, line graphs, scatterplots, maps, 3D axis, etc. and hand sorted and bagged them.
We designed and built the box to match an actual package LEGO set you would buy in store.
02
Did they like it?
The reveal was met with wide eyes and surprise. At first, they were confused that LEGO made a data visualization action set. Once they realized, the Institute team immediately began digging into the pieces as I opened the box and poured the contents out on to the table. I’ve spoken with various team members over the years and yes, they still break it out and play with it.
03
