Mill 25th
Celebrating the greatest events of the last quarter century—and Millennium’s unique place in it—we called it 25 Years of Awesome
Millennium
Where
Millennium
Who
Creative Direction, UX, scriptwriting, editing, campaign development
What
What was special about this:
The biggest project we ever took on for self promotion, 25 years in business was a big deal, and we aimed to make it one! This award-winning campaign featured custom games, a video series, photo galleries and months of regular releases of specialty tchotchkes for the team.
01
What was it?
The campaign centered on Royston Mundt, the host of 25 Years of Awesome, a web series celebrating the greatest achievements and people from 1993–2018. I developed the character of Royston as the cousin of the most interesting man alive—always adjacent to greatness but never quite there.
02
Then what?
Writing the scripts and working with the team we created the complicated backstory and video series. We created gifts for the team that mirrored our love of music, hot sauce, and art. Gifts included commemorative posters, coasters made from 33RPM records, t-shirts, a map, and tattoos.
03
25 Years of Awesome
